Erjun Peng is the founder & creative director of Léfeu Creative.

With two years of experience in New York’s media industry and a global branding perspective, she has led projects for over 30 international brands — from Dior, Berluti, Bang & Olufsen, Longines, Kenzo, PUMA, and Ray-Ban to L’Oréal, Shiseido, Disney, Volvo, and Lenovo.

Since launching Léfeu in 2019, she has grown it from a one-woman spark into a five-member team with multimillion-yuan revenue, building a reputation for merging sleek fashion aesthetics with Chinese cultural depth.

Miya Wang is a performance-driven digital marketing expert with 7+ years of frontline experience across China, the U.S., and Europe. She has led over 120 campaigns across TikTok, Meta, YouTube, and Google Ads, achieving over 300% ROAS for high-ticket products and 10x sales growth for new-market entries.

Specializing in TikTok Shop and Europe-focused DTC growth, she has a proven record of accurately predicting viral products, tailoring localized ad creatives, and building full-funnel strategies that turn views into conversions. Her work has helped multiple emerging Chinese brands break into Western markets, while also scaling global brand performance with sharp market foresight and precision-tested content.

Award-winning director Hayley Qiu crafts cinematic fashion and beauty stories with an avant-garde edge. Her work has been recognized at Cannes Young Lions, One Show, and SIAF.

She has directed campaigns for top luxury houses — Hermès, Dior, Louis Vuitton, Prada, Gucci, Bulgari, Valentino, Celine, Tiffany & Co. — as well as global beauty leaders like La Mer, Lancôme, SK-II, and Shiseido.

Her signature: a refined European luxury aesthetic fused with bold creative vision.

PoppyZhu is an award-winning bilingual director in commercials and documentaries, recognized for fusing Chinese culture and intangible heritage with global cinematic language.

Her works have been honored by the Effie Awards, China International Micro-Film Festival, and the National Radio and Television Administration, and nominated for the China Academy of Documentary Film Awards. She has created content for CCTV Documentary Channel, BMW, Huawei, Philips, Marriott, Volkswagen, and Ford, bringing Chinese aesthetics to audiences worldwide.

Weng is the bridge between ideas and execution. With strong interpersonal skills and sharp organizational instincts, she ensures smooth communication across clients, creative teams, and vendors. Known for her reliability and adaptability, she brings clarity to complex projects, aligning every detail to keep campaigns on track and teams working seamlessly together.